Max strives to identify customer and market needs across Vericatch's product portfolio and articulate the features, continual support and improvements of those products to meet business objectives while ensuring implementation of the three pillars of sustainability – people, profit and planet. Prior to joining Vericatch, Max gained experience as a research consultant with a focus on building resilience within coastal communities. Central to his work was the development of place-based solutions that honoured community spirit while providing economic benefit. Max grew up on the West Coast of Canada which inspired him to study Coastal Ecology and eventually complete an M.Sc. in Environmental Science.