Mark is the General Manager of FishServe Innovations New Zealand (FINNZ). Prior to FINNZ, Mark worked as the Catch Data Manager and Quota Allocations Manager at FishServe and New Zealand's Ministry of Fisheries. Mark was on the governance board for the establishment of the Elements fisheries management software used to manage the rights and attributes of New Zealand’s commercial fisheries. Mark is currently overseeing the FINNZ team activities in the implementation of New Zealand’s IEMRS project including the integration of ER/EM solutions with Elements. Mark has also been involved in various project focussed on improving the collection and ongoing management of fisheries data.